Welcome to theBalm, where we believe in empowered glamour-feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you – it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).

We have cosmetics down to a fine art – timeless, versatile and always picture perfect. With velvet textures, rich colors, triple-milled pigments and anti-aging ingredients (not that you need it), we’re committed to creating premium cosmetics at an accessible price. We do this so you can release your inner artist and feel fabulous – wherever the day takes you.

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